THE LOST BAR

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Chocolat Klaus, Cappiello, 1903

A woman in green rides a red horse.

What

Cappiello's poster for Chocolat Klaus, printed by Vercasson in Paris in 1903.

Why

The red horse on black is one of the most famous ideas of the French poster: a figure no one could pass without looking.

Notice

The rider's green dress trails over the horse's flank, and the panel at the foot reads DELECTA, LE SUPRÊME DU GENRE CHOCOLAT SUISSE.

“A Swiss chocolate, a Paris poster, and a horse remembered long after the brand.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished
Artist
Leonetto Cappiello
Printer
Vercasson, Paris
Country
France
Format
Poster (affiche)
Piece published
Chocolat Klaus, délectable suprême du genre chocolat suisse, affiche, 1903
Source
Bibliothèque nationale de France (Gallica) · BnF btv1b9011910c
View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-02. Published 1903, before the 1930 cutoff; maker Leonetto Cappiello; Commons reads Public domain with {{PD-France}} {{PD-Layout}} {{PD-US-expired}} {{PD-US-expired-text}} {{PD-old-X-expired}} {{PD-old-auto-expired}} {{PD-old-text}} {{SDC-PD-US}} {{SDC-PD-old}} {{Works of authors who died more than 70 years ago}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.

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A house of the Provenance family