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Maurin Quina, 1906
A green devil wrings the cork from the quinquina.
What
A green devil wrings the cork from the quinquina — the poster that made Cappiello, on the black ground that became his signature.
Why
The mascot era begins here: sell the symbol, not the scene. Modern advertising learned it from this wall.
Notice
How little is drawn — one figure, one bottle, one black field doing the work of a crowded café.
“The devil sold the drink; the drink is gone; the devil remains.”
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.
Size
Personalization (title-swap) is coming to this piece — join the house list to hear first.
$29.00
Provenance
The Lost — mark extinguished- Artist
- Leonetto Cappiello
- Printer
- Vercasson & Cie, Paris
- Country
- France
- Format
- Poster (affiche)
- Piece published
- Maurin Quina, advertising poster for the Le Puy quinquina, 1906
- Source
- Bibliothèque nationale de France (Gallica) · BnF ENT DN-1 (CAPPIELLO, Leonetto/3)-GRAND ROUL · Gallica btv1b90059518
Scan: Bibliothèque nationale de France, via Gallica, hosted on Wikimedia Commons.
Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-07-16. Secondary sources describe a modern relaunch of the Maurin Quina brand using this image as its label — recommend registrar/counsel re-review of markStatus before real launch.
Maurin Quina was gone from the market. Everything sold here is the art, not the drink.
More from Leonetto Cappiello
The Lost — mark extinguishedAbsinthe Extra-Supérieure, 1900
Leonetto Cappiello · 1900
The Lost — mark extinguishedAbsinthe Ducros Fils, 1901
Leonetto Cappiello · 1901
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Live mark — art history onlyBitter Campari — "Lo Spiritello," 1921
Leonetto Cappiello · 1921
The Lost — mark extinguishedChampagne De Rochegré, 1910
Leonetto Cappiello · 1910
Live mark — art history onlyChampagne Vicomte de Castellane, Épernay, 1922
Leonetto Cappiello · 1922
From The Aperitivo
The Back Bar: Belle Époque
Three ghosts from the same twenty years — Robette, Pernot, and the devil of Maurin Quina. Hung together, they are the Green Hour's whole argument in one wall.
See the set in The Aperitivo →A house of the Provenance family