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Bitter Campari — "Lo Spiritello," 1921

A green imp climbs out of a peeled orange, holding the whole century of advertising in one hand.

What

Cappiello's imp — "lo spiritello" — leaping from a spiral-peeled orange with a glass held high, arguably the single most reproduced image in Italian advertising history.

Why

Campari is a live, actively-sold global mark today — this piece hangs strictly as art history, the poster and not the pour, the same house rule that governs the Champagne Wall.

Notice

The negative space Cappiello leaves around the imp — almost nothing else on the sheet, the whole sale made by one figure and one color.

“The mascot era, mid-stride.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan's resolution doesn't clear our floor for a physical print, so this piece is offered as a digital download only.

Size

$29.00

Provenance

Live mark — art history only

Artist: Leonetto Cappiello
Country: Italy
Format: Poster (affiche)
Piece published: Bitter Campari ("Lo Spiritello") — advertising poster, 1921
Source: Wikimedia Commons

View the public source record ↗

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-07-16.

Campari is a live mark, still on shelves today. This piece is sold strictly as art history — not as marketing, endorsement, or affiliation.