Bitters · Vermouth · Quinquina · 1900s–1920s · France · Italy
The Aperitivo
Cappiello's Maurin Quina leads; Campari and Cinzano hang flagged live.
Leonetto Cappiello's green devil — the poster that made him, and arguably the birth of the mascot era in advertising: sell the symbol, not the scene.
The Lost — mark extinguishedMaurin Quina, 1906
Leonetto Cappiello · 1906
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Live mark — art history onlyBitter Campari — "Lo Spiritello," 1921
Leonetto Cappiello · 1921
77% of every piece now hanging carries a dead mark