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Champagne De Rochegré, 1910

Cappiello's figure-on-flat-color, selling a house nobody remembers.

What

Leonetto Cappiello's advertising poster for Champagne De Rochegré of Épernay — his trademark bold figure against flat color, the style that made him.

Why

Champagne De Rochegré survives only in this poster and 19th-century merchant records; it is absent from the current champagne.fr and Union des Maisons de Champagne directories. A dead house.

Notice

A rare Cappiello whose subject is genuinely lost — most of the houses he drew are still pouring; this one isn't.

“The poster is nearly all that remains of the brand.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 11x17" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Artist: Leonetto Cappiello
Country: France
Format: Poster (affiche)
Piece published: Champagne De Rochegré — advertising poster, 1910
Source: Wikimedia Commons (Retrographik public-domain scan)

View the public source record ↗

Scan: Public-domain reproduction (PD-old-80 / PD-Art), hosted on Wikimedia Commons. Attribute Leonetto Cappiello.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-07-18. Cappiello d. 1942, published 1910 (PD-pre1931 in US; PD-old-80 in France). Attribute Cappiello.

De Rochegré was gone from the market. Everything sold here is the art, not the drink.