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Bitter Campari, Milano, Cappiello, 1912

A man swings from a lamp post for a glass of bitter.

What

Cappiello's 1912 poster for Bitter Campari of Milan, printed by Vercasson & Cie, 43 rue de Lancry, Paris.

Why

Nine years before the 1921 Campari already on this wall, Cappiello drew a red-haired reveller clinging to a street lamp.

Notice

The lamp glows yellow against a pale sky, and the arm thrown out to the right points straight at the word CAMPARI.

“The house already holds the 1921 Campari. This is the earlier hand, looser and stranger.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

Live mark — art history only

Artist: Leonetto Cappiello
Printer: Vercasson & Cie, Paris
Country: France
Format: Poster (affiche)
Piece published: Bitter Campari. Milano, affiche, 1912
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b90151593

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1912, before the 1930 cutoff; maker Leonetto Cappiello; Commons reads Public domain with {{CC-Zero}} {{Cc-zero}} {{Gallica}} {{PD-US}} {{SDC-PD-US}} {{Works of authors who died more than 70 years ago}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Live mark (Campari), flagged in drink.markStatus; nominative title only.

Campari is a live mark, still on shelves today. This piece is sold strictly as art history — not as marketing, endorsement, or affiliation.