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Apéritif Mugnier, Chéret, 1890

She carries the bottle on a tray at a run.

What

Jules Chéret's poster for the aperitif of Frédéric Mugnier of Dijon, printed by Chaix in Paris in 1890; Broido 861.

Why

The line DANS TOUS LES CAFÉS put the aperitif in every café in France, and the waitress runs to prove it.

Notice

Her red bodice and striped skirt fly behind her, and the gold and silver medals of the Exposition Universelle of 1889 are listed in red.

“Chéret's café girl, at a run.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Artist: Jules Chéret
Printer: Imprimerie Chaix, Paris
Country: France
Format: Poster (affiche)
Piece published: Apéritif Mugnier, affiche, 1890
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b9015197s

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-02. Published 1890, before the 1930 cutoff; maker Jules Chéret; Commons reads Public domain with {{PD-France}} {{PD-Layout}} {{PD-US-expired}} {{PD-US-expired-text}} {{PD-old-X-expired}} {{PD-old-auto-expired}} {{PD-old-text}} {{SDC-PD-US}} {{SDC-PD-old}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.