THE LOST BAR

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← The Aperitivo

Vin des Incas, Mucha, 1897

Mucha's widest sheet, sold in pharmacies for convalescents.

What

Alphonse Mucha's 1897 poster for Vin des Incas, printed by F. Champenois on a sheet 75 by 205 cm.

Why

The banner reads dans toutes les pharmacies and pour les convalescents: a wine sold as medicine.

Notice

A reclining woman and a kneeling figure face each other across the long panel, with trees and water between them.

“A frieze for a tonic, in the pharmacy rather than the café.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished
Artist
Alphonse Mucha
Printer
F. Champenois, Paris
Country
France
Format
Poster (affiche)
Piece published
Vin des Incas, affiche, 1897
Source
Bibliothèque nationale de France (Gallica) · BnF btv1b9016326q
View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1897, before the 1930 cutoff; maker Mucha, Alphonse (1860-1939). Illustrateur; Commons reads Public domain with {{CC-Zero}} {{Cc-zero}} {{Gallica}} {{PD-US}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.

A house of the Provenance family