THE LOST BAR

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← The Aperitivo

Étienne Picon, Amer Extra, 1890

A man in a grey top hat walks out of Marseille with four bottles.

What

An anonymous 1890 poster for Étienne Picon, printed by Charles Verneau in Paris on a sheet 221 by 81 cm.

Why

The list down the side names the whole range: Amer, Absinthe, Bitter extra, Banyuls Kina.

Notice

He carries bottles under both arms and in both hands, and the last line commands Dégustez-les, taste them.

“An absinthe on the same sheet as the bitter, twenty five years before the ban.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

Live mark — art history only
Printer
Charles Verneau, Paris
Country
France
Format
Poster (affiche)
Piece published
Etienne Picon amer extra. Dégustez-les, affiche, 1890
Source
Bibliothèque nationale de France (Gallica) · BnF btv1b90127708
View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1890, before the 1930 cutoff; maker Unknown authorUnknown author; Commons reads Public domain with {{CC-Zero}} {{Cc-zero}} {{Gallica}} {{PD-US}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Live mark (Picon), flagged in drink.markStatus; nominative title only.

Picon is a live mark, still on shelves today. This piece is sold strictly as art history — not as marketing, endorsement, or affiliation.

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