Click to deep-zoom
Gentiane Théjy au Quinquina, Maurice Lourdey, c. 1900
A café regular, a patient waiter, a checkerboard floor.
What
Maurice Lourdey's poster for Gentiane Théjy au quinquina, printed by P. Vercasson & Cie, dated by the BnF between 1900 and 1910.
Why
Lourdey drew the café as comedy: a stout customer savouring the glass while the waiter pours.
Notice
The black and white tiled floor runs under the marble tables, and the order at the foot reads Demandez la marque Théjy.
“A gentian bitter remembered for its customer.”
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.
Size
Personalization (title-swap) is coming to this piece — join the house list to hear first.
$29.00
Provenance
The Lost — mark extinguished- Artist
- Maurice Lourdey
- Printer
- P. Vercasson & Cie, Paris
- Country
- France
- Format
- Poster (affiche)
- Piece published
- Gentiane Théjy au quinquina. Demandez la marque Théjy, affiche, 1910
- Source
- Bibliothèque nationale de France (Gallica) · BnF btv1b9016236r
Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.
Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1910, before the 1930 cutoff; maker Lourdey, Maurice (1860-1934). Illustrateur; Commons reads Public domain with {{CC-Zero}} {{Cc-zero}} {{Gallica}} {{PD-US}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.
This brand was gone from the market. Everything sold here is the art, not the drink.
From The Aperitivo
The Lost — mark extinguishedMaurin Quina, 1906
Leonetto Cappiello · 1906
Live mark — art history onlyBitter Campari — "Lo Spiritello," 1921
Leonetto Cappiello · 1921
Live mark — art history onlyFlorio et Cinzano, Cappiello, 1930
Leonetto Cappiello · 1930
Live mark — art history onlyFernet-Branca, El Rey de los Amargos, Cappiello, 1911
Leonetto Cappiello · 1911
A house of the Provenance family