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Coca des Incas, Vin Tonique, Ch. Lévy, 1896

What do you do to stay so beautiful? I drink it every day.

What

A poster signed Ch. Lévy for Coca des Incas, a tonic and digestive wine, printed by Imprimerie la Commerciale, Paris, in 1896.

Why

Coca wines were sold as tonics in the 1890s, and this one sold itself as a beauty secret.

Notice

The exchange is written along the bottom: Que faites-vous ma chère pour rester aussi belle? Je bois chaque jour du Coca des Incas.

“Beauty, health and wine, promised in one sentence.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Artist: Ch. Lévy
Printer: Imprimerie la Commerciale, Paris
Country: France
Format: Poster (affiche)
Piece published: Coca des Incas vin tonique et digestif, affiche, 1896
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b53127566k

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1896, before the 1930 cutoff; maker Unknown authorUnknown author; Commons reads Public domain with {{CC-Zero}} {{Cc-zero}} {{Gallica}} {{PD-US}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.