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Bière Georges de Lyon, À l'Étape, Albert Guillaume, c. 1895

A soldier stops for a beer on the march.

What

Albert Guillaume's poster for Bière Georges de Lyon and the beers of Georges Hoffherr, dated between 1890 and 1900 on the BnF record.

Why

À l'étape is the halt on a march, and the soldier drinks his beer at the side table without taking off his sabre.

Notice

His red trousers and blue coat are those of the French infantry, and the bottle and glass stand on a small café table at the left.

“A brewery in Lyon, sold to a country of conscripts.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Artist: Albert Guillaume
Country: France
Format: Poster (affiche)
Piece published: Bière Georges de Lyon. A l'étape. Bières Georges Hoffherr., affiche, 1900
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b9008858r

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-02. Published 1900, before the 1930 cutoff; maker Albert Guillaume; Commons reads Public domain with {{PD-France}} {{PD-Layout}} {{PD-US-expired}} {{PD-US-expired-text}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.