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The American Brewing Co.'s Famous St. Louis ABC Bock Beer, c. 1890

A goat, a barrel, a drinking horn — bock season, sold in one sheet.

What

A chromolithograph bock-beer advertisement built from the style's classic vocabulary — goat imagery, barrels, drinking horns — for a St. Louis brewery that no longer exists.

Why

The American Brewing Co. of St. Louis is fully defunct; this is Americana from a city that once had dozens of independent breweries and now has almost none of the originals left.

Notice

The density of bock iconography packed into one sheet — this was a house that knew exactly which seasonal signals its drinkers were watching for.

“The season came every year. The brewery didn't.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Country: United States
Format: Poster (affiche)
Piece published: The American Brewing Co.'s Famous St. Louis ABC Bock Beer — advertising lithograph, 1890
Source: Missouri History Museum · Missouri History Museum, identifier N22916

View the public source record ↗

Scan: Missouri History Museum, open access, hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-07-16.

American Brewing Co. (ABC) was gone from the market. Everything sold here is the art, not the drink.