Click to deep-zoom

Spirit of Haig, Great Scot! Albert Guillaume, 1928

Liberty hands Uncle Sam a bottle while a plane writes the brand on the sky.

What

A 1928 poster for Haig whisky by the French caricaturist Albert Guillaume, held by the Bibliothèque nationale de France.

Why

Scotch, drawn in Paris, sold with the two symbols of a country that had banned it eight years before.

Notice

Uncle Sam lifts his hat to Liberty, who raises a dimpled Haig bottle in place of her torch, and the aeroplane trails a banner reading SPIRIT OF HAIG.

“A joke at the expense of the dry years, made where the joke was legal.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

Live mark — art history only

Artist: Albert Guillaume
Country: France
Format: Poster (affiche)
Piece published: Spirit of Haig. Great Scot! Haig Whisky, affiche, 1928
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b6909842r

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1928, before the 1930 cutoff; maker Albert Guillaume; Commons reads Public domain with {{Gallica}} {{PD-1996-text}} {{PD-old-X-1996}} {{PD-old-auto-1996}} {{PD-old-text}} {{SDC-PD-old}} {{Works of authors who died more than 70 years ago}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Live mark (Haig), flagged in drink.markStatus; nominative title only.

Haig is a live mark, still on shelves today. This piece is sold strictly as art history — not as marketing, endorsement, or affiliation.