Click to deep-zoom

Amer Mauguin, Émile Berchmans, 1900

Two at a café table, cut by a white diagonal.

What

Émile Berchmans's 1900 poster for Amer Mauguin, apéritif digestif, printed by A. Bénard in Liège.

Why

The sales house was in Liège at 1 rue de l'Université, Place du Théâtre, and the drawing has the flat colour of the Belgian school.

Notice

The brand name runs uphill on a white band that slices across the woman's black coat.

“A Liège bitter drawn by a Liège painter.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Artist: Émile Berchmans
Printer: A. Bénard, Liège
Country: Belgium
Format: Poster (affiche)
Piece published: Amer Mauguin apéritif digestif, affiche, 1900
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b9003654v

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1900, before the 1930 cutoff; maker Berchmans, Émile (1867-1947). Illustrateur; Commons reads Public domain with {{CC-Zero}} {{Cc-zero}} {{Gallica}} {{PD-US}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.