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Bock, 1889

One word, a goat, and the whole spring season in a sheet.

What

A large 1889 color lithograph (72 × 57 cm) titled simply 'Bock' — a stock advertising print a tavern could display for the springtime bock-beer season.

Why

Emblematic of the pre-Prohibition bock-poster genre that vanished when National Prohibition ended American brewing in 1920; no individual brewery is attached to it.

Notice

The reduction of an entire seasonal ritual to a single word and a goat — the whole genre distilled to its irreducible signal.

“The season it announced still comes. The poster is all that waits for it.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Country: United States
Format: Poster (affiche)
Piece published: Bock — stock advertising lithograph, 1889
Source: Library of Congress, Prints & Photographs Division · LCCN 2005691053

View the public source record ↗

Scan: Library of Congress, Prints & Photographs Division; no known restrictions. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-07-18. Generic stock print, no brewery mark. Library of Congress no known restrictions; LCCN 2005691053. PD on publication year (1889).

This brand was extinguished by Prohibition in 1920. Everything sold here is the art, not the drink.