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Bière St Germain, Clair-Guyot, 1895

A dancer with a stein in each hand.

What

Ernest Clair-Guyot's poster for Bière St Germain of the Brasserie Française Cirier-Pavard, printed by Herold & Cie in 1895.

Why

The tall narrow sheet made the poster fit a column, and the dancer rises the whole height of it.

Notice

Both steins foam over her head, her yellow skirt flies, and the brewery's name sits on the barrel at the foot.

“A Paris brewery in the shape of a street column.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Artist: Ernest Clair-Guyot
Printer: Herold & Cie, Paris
Country: France
Format: Poster (affiche)
Piece published: Bière St Germain, affiche, 1895
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b9012202q

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-02. Published 1895, before the 1930 cutoff; maker Ernest Clair-Guyot; Commons reads Public domain with {{PD-France}} {{PD-Layout}} {{PD-US-expired}} {{PD-US-expired-text}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.