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Fourex, 1920

"Mr Fourex" makes his debut.

What

A Castlemaine Perkins print advertisement introducing the "Mr Fourex" mascot character — the first appearance of a figure still used in XXXX advertising a century later.

Why

XXXX is a live, major Australian beer brand today (Lion) — sold here strictly as art history, flagged live throughout.

Notice

A mascot-era debut on the far side of the world from Cappiello's Campari imp, born the same advertising decade — the sell-the-symbol logic wasn't a European invention alone.

“The character is still on the label. The ad that introduced him isn't.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan's resolution doesn't clear our floor for a physical print, so this piece is offered as a digital download only.

Size

$29.00

Provenance

Live mark — art history only

Country: Australia
Format: Other
Piece published: Fourex beer advertisement — Castlemaine Perkins Ltd., 1920
Source: John Oxley Library, State Library of Queensland · John Oxley Library negative no. 150402

View the public source record ↗

Scan: John Oxley Library, State Library of Queensland, hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-07-16.

Fourex (XXXX) is a live mark, still on shelves today. This piece is sold strictly as art history — not as marketing, endorsement, or affiliation.