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Champagne Jules Mumm, Reims, Réalier-Dumas, 1895

A long pink gown, a shallow glass, a narrow wall.

What

Maurice Réalier-Dumas's poster for Champagne Jules Mumm of Reims, in the narrow 177 by 61 cm format, printed by Chaix (Ateliers Chéret) in 1895.

Why

The format was made for a pillar or a door frame, so the figure is drawn to fill it from crown to hem.

Notice

The house name stacks down the left side letter by letter, J U L E S M U M M, beside her.

“A tall poster for a tall glass of wine.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

Live mark — art history only

Artist: Maurice Réalier-Dumas
Printer: Chaix (Ateliers Chéret), Paris
Country: France
Format: Poster (affiche)
Piece published: Champagne Jules Mumm. Reims, affiche (variante de format 177 x 61 cm), 1895
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b9017422q

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-01. Published 1895, before the 1930 cutoff; maker Réalier-Dumas, Maurice (1860-1928). Illustrateur; Commons reads Public domain with {{CC-Zero}} {{Cc-zero}} {{Gallica}} {{PD-US}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells seven Gallica scans). Live mark (Mumm), flagged in drink.markStatus; nominative title only.

Mumm is a live mark, still on shelves today. This piece is sold strictly as art history — not as marketing, endorsement, or affiliation.