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Fromy's Medical Reserve Cognac, 1909

A cognac recommended by the Lancet.

What

A poster for Fromy's Medical Reserve Cognac of Fromy, Rogée & Co., printed by Champenois in Paris in 1909; the BnF lists the maker as unidentified.

Why

The poster sold brandy as medicine to the English market, with a British medical journal as its witness.

Notice

The bottle stands at the left with its label and seal, and the label notes a Grand Prix at St. Louis, 1904.

“When brandy was sold by the doctor.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Printer: F. Champenois, Paris
Country: France
Format: Poster (affiche)
Piece published: Fromy's Medical Reserve Cognac [...] Recommanded by the "Lancet", affiche, 1909
Source: Bibliothèque nationale de France (Gallica) · BnF btv1b53205532h

View the public source record ↗

Scan: Bibliothèque nationale de France, Gallica; public domain. Hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-11-02. Published 1909, before the 1930 cutoff; maker unidentified; Commons reads Public domain with {{PD-Layout}} {{PD-US-expired}} {{PD-US-expired-text}} {{SDC-PD-US}}. BnF Gallica scan: BnF asks for a licence for commercial reuse of its reproductions; flag for legal sign-off (the house already sells Gallica scans). Mark status dead is the registrar's reading of an old mark; no trademark search was run, so confirm before launch.

This brand was gone from the market. Everything sold here is the art, not the drink.