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Absinthe Parisienne — Val-Roger, 1892

"Drink now, you'll see after." The house said the quiet part out loud.

What

A distillery outside Paris sold its absinthe on a wink of a tagline — "Bois donc, tu verras après" ("Drink up, you'll see after") — one of the more knowing pieces of copywriting the Green Hour produced.

Why

A small regional house, gone with the rest of the category once the bans closed in.

Notice

The tagline itself — absinthe advertising rarely admitted, even jokingly, that the drink changed how you saw things. This one did, right on the sheet.

“The joke got a laugh for twenty years. Then the law wasn't laughing.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 27x41" cleanly.

Size

Personalization (title-swap) is coming to this piece — join the house list to hear first.

$29.00

Provenance

The Lost — mark extinguished

Artist: P. Gélis-Didot & Louis Malteste
Country: France
Format: Poster (affiche)
Piece published: Absinthe parisienne. Bois donc, tu verras après. Distillerie du Val-Roger à Villiers-sur-Marne — advertising poster, 1892
Source: Bibliothèque nationale de France (Gallica)

View the public source record ↗

Scan: Bibliothèque nationale de France, via Gallica, hosted on Wikimedia Commons.

Rights: CLEAR. Public domain — U.S. 95-year rule (piece published 1930 or earlier). Gated by the piece’s own publication year, never a brand’s founding year. Cleared by registry on 2026-07-16.

Val-Roger was extinguished by the absinthe bans of the 1910s. Everything sold here is the art, not the drink.